Half a century ago a young AlfonSo, father of the current owner y Sevillian of naHe accepted the challenge of serving a meal to a winemaker friend amidst centuries-old casks in the Jerez region. painted the word "catering" on the isocarro that Grandfather had in the sale family, where she carried with as much enthusiasm as care everything needed for the planned banquet. That meal was a great success y The customer was satisfied. At the time, I wasn't aware of it. that en That one at that very moment it began to be written the prologue to a beautiful story in service of the quality that would mark a before y un then in the now overcrowded world of The Hospitality Industry.
Alfonso Rodríguez Blanco es currently the owner and manager of Alfonso Catering y Since he took the helm of the company more than a decade ago, the hotel firm has undergone an ambitious process of improvements in terms of quality and service. se He says his father, the company's founder, had his first contact with the hospitality industry. from a very young age in the Jerez Venta Four Paths of their parents.
From thereAt a young age, he left to seek new experiences in the Balearic Islands, where he ended up working in the catering service at Palma Airport. In the early sixties, he returned to the family business, hoping to incorporate his knowledge of this type of service, which was so novel at the time.
From that first meal onwards, the challenges grew: the good situation of the Jerez wine sector at the time, the large number of spaces where banquets could be held, such as the old wine cellars of bodegas, cortijoand mansions, both in Seville and from Jerez, made this new activity It kept growing. Alfonso (father) had the work and support of his brother Antonio from the beginning and together they founded the new catering company.
In the 1990s, the next generation gradually joined the company and currently leads the prestigious firm. Today, and for the past twelve years, Alfonso has been at the helm with his highly creative brother, César. Together, they have taken up their father's mantle and are responsible for managing Alfonso Catering, a true icon in the national catering industry.
The service concept developed by this company has gone beyond the mere act of providing food anywhere. From the beginning, Alfonso Catering has taken care of everything that surrounds and enhances a banquet, such as decoration, tables, lighting, tableware, and a long list of details that create the atmosphere with the goal of making the client as comfortable as possible wherever they decide to have a meal.
Knowing the high standards of its owner, choosing Alfonso Catering is a sure bet.
Currently, new horizons are opening up for this distinctly Andalusian company; specifically, it is building new facilities in accordance with European regulations. Its immediate objective is to grow with logistics centers in all the Andalusian provinces, but with Seville as its nerve center. their activity for which they feel true devotion.
When this businessman from Jerez was asked... what would you say to someone on the phone? When asked if they know what Alfonso Catering is in a few words, he replies: "Years of professionalism, guarantee, tradition... it's very difficult to answer in a few words something as complex as explaining what Alfonso Catering is. It can be summarized as 50 years, I think that says it all."